23 areas covered

Marketing across Rawalpindi and the twin cities

The twin cities trade as one economy but search very differently sector by sector. A clinic in F-7 and a warehouse in I-10 need different plans, so we build them differently.

Blue Area business district in Rawalpindi with the Margalla Hills behind

Adiala Road, Rawalpindi

Five years back this corridor was a different place.

Marketing in Adiala Road

Airport Housing Society, Rawalpindi

Somewhere in Block C, a mother picks up her phone and types "dentist near me." She taps the first listing.

Marketing in Airport Housing Society

Askari 14, Rawalpindi

Somebody inside Askari 14 wakes up with a toothache.

Marketing in Askari 14

Bahria Town Phase 7, Rawalpindi

Phase 7 hasn't finished growing yet.

Marketing in Bahria Town Phase 7

Bahria Town Phase 8, Rawalpindi

Drive through Phase 8 any given month and you'll spot a fresh signboard.

Marketing in Bahria Town Phase 8

Bahria Town, Rawalpindi

Somebody parks her car near Civic Center, pulls out her phone, thumbs in "salon near me" and starts scrolling.

Marketing in Bahria Town

Chaklala Cantt, Rawalpindi

Shop to shop hunting near the cantonment gate died years ago.

Marketing in Chaklala Cantt

Chaklala Scheme 3, Rawalpindi

When was the last time somebody cruised the Scheme 3 commercial strips looking for a dentist? Doesn't happen.

Marketing in Chaklala Scheme 3

Commercial Market, Rawalpindi

This place is jammed.

Marketing in Commercial Market

DHA Phase 1 Islamabad, Rawalpindi

Picture a clinic sitting right on the DHA Phase 1 main boulevard with the sharpest doctors within ten kilometres.

Marketing in DHA Phase 1 Islamabad

DHA Phase 2 Islamabad-Rawalpindi, Rawalpindi

Every day, thousands of cars roll past Giga Mall and the World Trade Center.

Marketing in DHA Phase 2 Islamabad-Rawalpindi

DHA Phase 3, Rawalpindi

Half the plots here are still bare ground.

Marketing in DHA Phase 3

Gulraiz, Rawalpindi

Somewhere in Gulraiz Phase 2, a mother unlocks her phone and taps out "clinic near me." First result wins the call.

Marketing in Gulraiz

Gulzar-e-Quaid, Rawalpindi

Sit inside a shop on the Gulzar-e-Quaid commercial street and you'll count hundreds of cars going by before lunch.

Marketing in Gulzar-e-Quaid

Media Town, Rawalpindi

Right now, somebody's sitting in traffic by the Media Town main boulevard roundabout with a phone in their hand, hunting for a clinic, a tutor, maybe a property dealer.

Marketing in Media Town

Morgah, Rawalpindi

Morgah's a strange mix.

Marketing in Morgah

Peshawar Road, Rawalpindi

Peshawar Road barely breathes.

Marketing in Peshawar Road

Raja Bazaar, Rawalpindi

Once upon a time buyers drove in and wandered the lanes.

Marketing in Raja Bazaar

Rawat, Rawalpindi

Thousands of trucks, buyers and daily commuters roll through Rawat T Chowk.

Marketing in Rawat

Saddar, Rawalpindi

Saddar is old school commercial Rawalpindi, the beating middle of it.

Marketing in Saddar

Satellite Town, Rawalpindi

Settled, middle class, been here for decades.

Marketing in Satellite Town

Sixth Road, Rawalpindi

Every single day, thousands of commuters spill out of the Sixth Road Metro station.

Marketing in Sixth Road

Westridge, Rawalpindi

Peshawar Road never really empties out.

Marketing in Westridge
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